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Privacy Policy


The Platform (as defined below) is owned and operated by Bet On Me Ltd, a company registered in England Wales under company number 11942752 of 273/287 Regent Street, London, England, W1B 2HA. Bet on Me is a data controller and responsible for your Personal Data (referred to as “we”, “us” or “our” in this privacy policy).  If you register to use our mobile app (the “App”) and to use to access any of our services, then we may also as a data processor in connection with the delivery of our services to you.

Our data protection lead is Adil Nayeem who can be contacted at If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact our data protection lead.

We are registered with the Information Commissioners Office (‘ICO’) under registration number ZA745395 and you can view more information about our registration online here.

We respect your privacy and are committed to protecting your Personal Data. This privacy policy will inform you as to how we look after your Personal Data and sets out the basis on which any Personal Data we collect from you, or that you provide to us, will be processed by us. Your visit to our website and our App (collectively our “Platform”) is subject to the terms set out in this privacy policy. The policy also applies when you correspond with us in person, by letter, by phone, email or any other means.  Please read the following carefully to understand our views and practices regarding your Personal Data and how we will treat it.

This policy is updated from time to time. The latest version updated in September 2021.  All updated versions of the policy will be published on the Platform. This policy has been updated to reflect the changes introduced by the Data Protection Act 2018 (“DPA”) and the General Data Protection Regulation (the “GDPR”) and any other relevant privacy legislation.

In this privacy policy we seek to abide by the letter and spirit of the guidelines laid out by the ICO on their webpage on the ‘Right to be Informed’.


“Personal Data” (as defined in the GDPR) means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). When you visit our Platform or correspond with us in person or by phone, e-mail or otherwise you may give us information that would be classed as Personal Data about you and others you are acting on behalf of. We may collect, use, store and transfer different kinds of Personal Data about you when you do so which we have grouped together follows:

  • Identity Data which includes your first name, last name, username or similar identifier, title, date of birth (age), ethnicity and gender. Where you include this, the identity data you provide for you “buddy” or “buddies”. Buddies are third party contacts you may include as contacts in the App. We collect this to properly identify you and to communicate with you. We collect the identity data for the buddy to allow you to contact your buddy through the app, should you chose to input their contact information. You have an option to use a pseudonym, should you wish to.

  • Health Data which includes any information about your health including your mood, feelings and mental health in relation to your gambling. We collect this information to better understand how best to help manage your urges to gamble and to improve the RecoverMe app.

  • Contact Data which includes your billing address, email address and telephone numbers. We collect this information to communicate with you and to allow you to log in to the app. This information is currently collected by third parties, but we may choose to collect in the future.

  • Financial Data which includes your standard billing details. We collect this information if you wish to pay to use the RecoverMe should you chose to input this information. This information is currently collected by third parties, but we may choose to collect in the future.

  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us. We collect this information if you wish to pay to use the RecoverMe should you chose to input this information. This information is currently collected by third parties, but we may choose to collect in the future.

  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Platform. We collect this information to understand how you continue to use the RecoverMe app and how to improve the app

  • Profile Data which includes your username and password for any accounts set up to access our services, purchases or orders made by you, feedback responses. We collect this information to allow you to access the RecoverMe app.

  • Usage Data which includes information about how you use our Platform, products and services. We collect this information to understand how you continue to use the RecoverMe app and how to improve the app for your user experience.

  • Marketing and Communications Data which includes your preferences in receiving marketing from us and our third parties and your communication preferences. We collect this information so that you can receive the latest communications and offers from RecoverMe.

By collecting ‘Health Data’ we are collecting Special Categories of Personal Data (as defined in GDPR) about you. We do not collect any information about criminal convictions and offences.

Where we need to collect Personal Data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with access to the app and our cognitive behaviour therapy services). In this case, we may have to cancel a service you have asked us to provide but we will notify you if this is the case at the time.

It is important that the Personal Data we hold about you is accurate and current.  Please keep us informed if your Personal Data changes during your relationship with us. As a user, you are responsible for maintaining the data on the app.


We know that data security is important to you and it is therefore important to us. We have put in place appropriate security measures to prevent your Personal Data, and that of any buddy uploaded into the App, from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed, including up to date virus software and personal protection on our computers and devices. In addition, we limit access to Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process Personal Data on our instructions in accordance with this policy and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us any of the categories of data identified above by filling in forms on our Platform or by corresponding with us in person or by phone, e-mail or otherwise. This includes Personal Data you provide when you:

to register to use our Platform;

to make a request for our services;

to request marketing communications to be sent to you;

to give us some feedback.

  • Third parties or publicly available sources.  We may receive Personal Data about you from various third parties and public sources such as analytics providers, advertising networks and/or search information providers.

  • Contact, Financial and Transaction Data (if applicable) from providers of technical, payment and delivery services.


The lawful bases for processing Personal Data are set out in Article 6 of the General Data Protection Regulation (GDPR). We may process your Personal Data on more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground, we are relying on to process your Personal Data where more than one ground has been set out below. At least one of these must apply whenever we process Personal



  • Consent:  you have given clear consent for us to process your Personal Data for a specific purpose.  

  • Contract:  the processing is necessary for a contract we have with you (for example, to process and deliver our services to you and to manage our relationship with you), or because you have asked us to take specific steps before entering into a contract. 

  • Legal obligation:  the processing is necessary for us to comply with a legal or regulatory obligation (not including contractual obligations). 

  • Vital interests:  the processing is necessary to protect someone’s life. 

  • Legitimate interests: the processing is necessary for our legitimate interests (for example to administer and maintain our Platform) or the legitimate interests of a third party unless there is a good reason to protect your Personal Data which overrides those legitimate interests. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your Personal Data for our legitimate interests.  We do not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).


We rely on the following legitimate interests when processing Personal Data:

  • To manage our business and comply with our obligations to our users, staff and suppliers;

  • To protect our proprietary and commercially sensitive information; and

  • To administer and maintain our Platform

  • To allow transfer of the App by you between devices without having to re-enter such Personal Data.

  • We amalgamate aspects of your data with the data from other users if the Platform to track the aggregate use and outputs of our Platform, by users.  The process we shall adopt will mean that your data will no longer will identifiable to you (i.e. anonymous).


We also need to satisfy specific conditions for using your health data.  We rely upon the following grounds in this regard:

  • Express Consent: you expressly consent to the processing of data concerning your health to allow us to deliver our services.

  • Insurance and records: we retain sufficient records as necessary and for the purpose of the establishment, exercise or defence of legal claims.

Click here to find out more on the Information Commissioner’s Office website about the types of lawful basis that we will rely on to process your Personal Data.

Where we ask for your consent (for example in processing data relating to your health) we will do so in order to comply with the principle that any processing must be lawful, fair and transparent.

We may also use your personal information for internal and external research purposes. This may include publishing aggregate, anonymous information about our users in the context of providing public information and conducting academic research.

Should you wish to opt-out of the data processing activities then we recommend emailing, with your username with a subject title “Opt-out of data processing activities. We will then confirm your identity and proceed to remove your information from Bet On Me LTD’s data processing activities.



We may have to share the Personal Data you provide with the parties below in order to provide our services to you. We require all third parties to respect the security of Personal Data and to treat it in accordance with the law, and when they are processing Personal Data on our behalf we do not allow our third-party service providers to use this Personal Data for their own purposes and only permit them to process the Personal Data for specified purposes and in accordance with our instructions and in accordance with the law. We have written agreements with these third parties specifying our requirements. Examples of our third parties include:

  • Third parties who you authorise to provide services to you;

  • Sub-contractors for the performance of any contract we enter into with them or you;

  • Service providers acting as processors who provide IT and system administration services.

  • Professional advisers including lawyers, bankers, auditors and insurers based who provide consultancy, banking, legal, insurance and accounting services.

  • Third party details are made available on request. Our third parties for financial transactions are Stripe, Inc. and Apple Inc. Please refer to the privacy policy of Stripe ( and of Apple (

We currently do not transfer Personal Data outside the United Kingdom (UK).


If we plan to use personal data for a new purpose, we will update our privacy policy.

If the proposed changes to data processing are likely to impact the validity of previous consent, we will actively communicate the changes to you and regain consent before starting any new processing.

If the changes don’t impact the original consent and are consistent with existing expectations this information will be made available via our privacy policy. Please check this document regularly to see any updates or changes to our privacy policy.


We will provide you with choices regarding certain Personal Data uses, particularly around marketing and advertising.

We send marketing communications to users of our app to keep them informed of our products and services.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

You will also receive marketing communications from us if you have requested this information from us.

You can ask us to stop sending you marketing messages at any time by logging into the Platform and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

We will always get your express opt-in consent before we share your Personal Data with any other company for marketing purposes.

We will not market to any buddy whose details are added to the App as a result of your providing their Personal Data.


We will only retain your Personal Data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances, we may anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Only minimum/necessary data required to provide the services is collected by the developer. All data collected is used to improve the app for future updates.



You have rights under data protection laws in relation to your Personal Data. Please click on the links below to access the Information Commissioner’s Office website to find out more about the following rights:

If you wish to exercise any of the rights set out above, please contact us using the details outlined within this Privacy Policy.  If you are unhappy with how we are processing your Personal Data, you have the right to complain to your National Data Protection authority.

In the UK, this is the Information Commissioner Office.  The Information Commissioner can be contacted at:

Wycliffe House

Water Lane





We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Consider whether you want a digital log of your visit to our Platform to be recorded in your browser. If you don’t want a record to be kept, you can choose to delete your browser history afterwards or view our pages in incognito mode / private browsing, which won’t store your browser history, cookies, or search history after you’ve closed your browsers. However, you are not invisible. Using incognito mode / private browsing does not hide your browser history from your internet service provider, us or your employer (if you are using a company device).

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this Platform may become inaccessible or not function properly.




Where is my data stored?

Your data inputted into our app is saved and sent to our backend where it is safely secured on the platform, Amazon Web Services. If you have further questions about Amazon Web Services, find out more at .


Is all personally identifiable data encrypted in transit between the device and any external host storage?



What do I need to do if I wish for RecoverMe to not process my data?

If you wish for RecoverMe to not process your data, then we recommend for you to contact the RecoverMe team at Our team will process, verify the request and remove your data from our back-end within one month. If you do this, then your account will be deleted and you will not be offered a refund.




The following additional privacy disclosures apply under the California Consumer Privacy Act ("CCPA"). If you are a California resident, please read this section as this is applicable to you;

  1. The categories of personal information collected and the purposes for which the business collects and uses personal information;

As described in the INFORMATION WE MAY COLLECT FROM YOU section we collect the categories of personal information listed below;

  • Identity Data

  • Contact Data

  • Health Data

  • Financial Data

  • Transaction Data

  • Technical Data

  • Profile Data

  • Usage Data


This section also lists the purposes for which we use this information.

We never sell the personal information of our users.

  1. Categories of third parties to whom the business discloses personal information and the business purposes for which it discloses the information.

See DISCLOSING YOUR PERSONAL DATA section for details of the third parties we may share the Personal Data you provide us with, in order to provide our services to you. We do not allow our third-party service providers to use this Personal Data for their own purposes and only permit them to process the Personal Data for specified purposes and in accordance with our instructions and in accordance with the law.

  1. The categories of sources from which the business collects personal information;


See HOW WE WILL COLLECT YOUR DATA section for the different methods we use to collect data from and about you.

  1. The rights consumers have regarding their personal information and how to exercise those rights;


You have the right to understand how we collect, use, and disclose your personal information, to access your information, to request that we delete certain information, and not to be discriminated against for exercising your privacy rights.

By logging into your account and using your account settings, you may exercise your right to access your personal information and to delete personal information. You may also exercise these rights by contacting us the RecoverMe team at

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